Towards Better Out of Box Experiences

My friend Eddie is thinking about investing in my company, Bexy. He was challenging me, as part of his due diligence process, on why we would be successful.

We got slightly off track after a few minutes when he made a connection in his head that I am in the consumer electronics industry and presumably knowledgeable about all things CE. It turns out that he bought a high-end Denon AV Receiver with "8 channels" he thinks. He's had the darn thing for three weeks and he has been unable to get a single sound to output from it and his floorstanding speakers. He wondered if I could help him figure out how to get it to work. He thought I might know how to "program it." He also bought $100 worth of Monster speaker wire and some expensive banana plugs.

I, of course, laughed, "How much did you pay for all this equipment and why?" He responded, "I bought the receiver for $450 because I have good speakers and I wanted to get high quality sound." I asked him sarcastically, "how's that working out for you? How does it sound?"

I then laid the heavy sales pitch on him for investing in Bexy. I told him that I, too, am incapable of getting a high-end AV receiver to work. To me they are just too complicated. I just want to hear the music and watch the video. This is why Bexy will be successful. Our products are focused on making the out-of-box experience as simple, elegant and pleasing as possible. A good experience should allow you to purchase everything you need in one box, bring it home, plug it in, set it up and get it to work in five minutes or less. That is our mantra at Bexy: our products will put a smile on your face within five minutes or less, out-of-the-box.

Eddie said, "put me down for $50k in Bexy."